How VR and AR Could Help Kickstart your Next Marketing Campaign

The wizardry of Virtual Reality (VR) and Augmented Reality (AR) have been making headlines across the world. From the stunning three-dimensional visuals that knock viewers off their “virtual roller coasters”, to the novelty function of our smartphones to incorporate animation into our live view to catch animated cartoon pets in the streets, these new technologies have been a godsend to gamers and a new frontier in the gaming and video production Bangkok industries, but they are more than that. Studies show that time and time again, they are actually the driving forces of the marketing and advertising sectors in the world right now and have been setting social media abuzz. But what are the differences between VR and AR and how can they be used to market products and amplify your brand awareness and impact among your target audience?

VR is immersive. Virtual Reality is essentially a simulated physical environment, usually viewed with a headset or in some cases even with smartphones and makeshift Google Cardboards, in which viewers will immerse themselves into a 720-degree virtual world.

AR is additive. Augmented Reality, on the other hand, is mostly found in your mobile devices where sensory information and animated objects are overlaid onto the real world. The funny animal selfie filters on your social media apps come to mind. 

They can upgrade your audience experience. Post Production Bangkok companies like Treacle can help enhance the overall experience of the target viewers and the best of all, they help customers with photo realistic visuals to remember your brand in a convention or a launch event. Studies show the level of long-term memory retention can increase quadruply with audiovisual elements against normal text-based advertisements. With animation studios in Hong Kong, Sydney, and Bangkok, and businesses spanning across the Asia-Pacific region, Treacle helps brands across the globe build their brand reputation and win over customers with VR and AR. To learn more about its services and kickstart your next marketing campaign with these new technologies, you can visit https://www.treacle.media/ for more information.

Comments

Post a Comment

Popular posts from this blog

3 Steps to Kickstart a Profitable Virtual Summit

Image
Our lives have been consumed by video conferences and we have essentially outsourced major part of our lives to the virtual world ever since the lockdown. We host virtual happy hours with our friends and colleagues, we shop our clothes and groceries online, and most importantly, we learn basically everything, from cooking to media marketing, on the World Wide Web. With more video creators available in the virtual space and increasing  video production Bangkok  quality, more and more people are looking for tutorials online and it has become an increasingly lucrative opportunity for the experts in their own industries to kickstart online conferences and share their expertise with the world. Here are three steps for you to get a piece of this pie:  1.  Set up a website.  You will need a registration page or at least a Google form to have people register for the email list. 2.  Invite speakers.  Speaker outreach is a crucial part in hosting a profitable virtual summit. It could be a daun
Read more

3 Reasons Why Video is the Only Way to Grow Business

Image
Unless you are still distributing flyers around the block or texting your clients on a flip phone, you know that the future of marketing is video. And the video production hong kong is only getting better. If you are not marketing your business with videos today, you are lagging behind. Out. Old news. Obsolete. Worst of all, you are... boring. To get ahead in the world of business, video marketing is the most powerful way, if not the ONLY way, to get your point across AND increase your revenue in a matter of a few minutes. Or even seconds! It is all because-- 1. Customers today are impatient. We’ve all heard the phrase “short attention span”. Ask yourself, when have you ever sat through a lengthy infomercial on television? Or read a newsletter? You are now dealing with customers who routinely click on the “Skip Ad” button after 5 measly seconds, that’s why short, impactful videos are key for businesses to capitalize on people’s attention in order to make their brands st
Read more

How Holograms Work

Image
Invented in the 1940s by a Hungarian-British physicist Dennis Gabor, the art of holography has fascinated generations across the world because of its photorealistic applications in the entertainment and medical industries, but also because of its wide-ranging business opportunities it provides to the marketing sectors. From legendary celebrities hosting virtual concerts, to the illusions that are used for window displays in the retail industry, to the CEO holographic speeches and keynotes, to social media campaigns that have gone viral on the Internet, holography has emerged to become the favorite among advertisers. With increasing popularity and  video production Hong Kong  quality, it is high time to understand how this technology actually works. It is actually quite a simple and elegant science that produces vivid imagery, it originated from a technique that’s used in the theatre, amusement parks, television, museums, and concerts called Pepper’s Ghost. The optical illusion of Peppe
Read more