Posts

How Holograms Work

Image
Invented in the 1940s by a Hungarian-British physicist Dennis Gabor, the art of holography has fascinated generations across the world because of its photorealistic applications in the entertainment and medical industries, but also because of its wide-ranging business opportunities it provides to the marketing sectors. From legendary celebrities hosting virtual concerts, to the illusions that are used for window displays in the retail industry, to the CEO holographic speeches and keynotes, to social media campaigns that have gone viral on the Internet, holography has emerged to become the favorite among advertisers. With increasing popularity and  video production Hong Kong  quality, it is high time to understand how this technology actually works. It is actually quite a simple and elegant science that produces vivid imagery, it originated from a technique that’s used in the theatre, amusement parks, television, museums, and concerts called Pepper’s Ghost. The optical illusion of Peppe
Post a Comment
Read more

3 Steps to Kickstart a Profitable Virtual Summit

Image
Our lives have been consumed by video conferences and we have essentially outsourced major part of our lives to the virtual world ever since the lockdown. We host virtual happy hours with our friends and colleagues, we shop our clothes and groceries online, and most importantly, we learn basically everything, from cooking to media marketing, on the World Wide Web. With more video creators available in the virtual space and increasing  video production Bangkok  quality, more and more people are looking for tutorials online and it has become an increasingly lucrative opportunity for the experts in their own industries to kickstart online conferences and share their expertise with the world. Here are three steps for you to get a piece of this pie:  1.  Set up a website.  You will need a registration page or at least a Google form to have people register for the email list. 2.  Invite speakers.  Speaker outreach is a crucial part in hosting a profitable virtual summit. It could be a daun
Post a Comment
Read more

Three Steps to Market your own Business during Lockdown

Image
Even though most of us have adapted to a new normal and have essentially moved our offices to our bedrooms, business owners still struggle to manoeuvre out of their financial troubles. But thanks to the advent of the Internet and social media network, small to medium businesses can now promote their brands and reach their customers through the decentralized networking sites. You may be focusing on the traditional channels before, like flyers, newsletters, print media, and infomercials on television, but now you have a chance to increase your online presence and create a more diversified pool of potential customers.  Here are a few tips to online marketing during these unprecedented times: 1.  Firstly, set up your social media accounts.  Besides the most obvious social outlets like Facebook and Instagram, consider starting a Linkedin account to connect with like-minded individuals or sign up for a video-sharing platform to help customers visualize your product or services.  2.  Then, li
Post a Comment
Read more

How the Shutdowns Provide New Marketing Opportunities

Image
With a major population of the world cooped up at homes, the world seems to come to a standstill. Nevertheless, the  video production Hong Kong  industries have found ways to overcome the logistic difficulties and with the help of advanced technologies for virtual production and remote monitoring systems, the shutdowns have in actuality provided more business and creative opportunities for filmmakers and marketers all over the world.  There are two current trends that are actively shaping the marketing and advertising industry during the pandemic right now: 1.  Online digital content is king.  With movie theatres being closed down, the blockbuster power player is temporarily out of the game. But now, streaming services and digital content are what consumers are demanding to watch every day at home right now, advertisers are hopping onto this new trend fast which ultimately creates a new ecosystem with new filmmaking and marketing opportunities. 2.  Smaller screens, smaller budgets.  Th
Post a Comment
Read more

Treacle’s World-Leading Hologram Transforms Brand Marketing Experience

Image
Hong Kong:  Treacle, a global creative agency with  animation studios in Hong Kong , Bangkok, and Sydney, has announced the production of a brand new, next-generation hologram system named Miirage, which is said to be able to work even in a brightly lit environment like the convention venues, shopping arcades, and even outdoor locations. With bass-heavy, earth shattering subwoofers, a self-contained audiovisual system, customisable branded case, and 8K full-resolution visual panels, this product could be filling the void for a scalable, cutting-edge hologram technology on the market. Advertisers and  Post Production Sydney  specialists have been eyeing this piece of easily accessible device for event launches, virtual celebrity performances, CEO remote keynotes, viral marketing campaigns, movie premieres, and fashion shows.  Miirage is applicable to a wide spectrum of entertainment, educational and corporate uses, here are some of the novelty uses and ideas that are tailor-made to its
Post a Comment
Read more

How VR and AR Could Help Kickstart your Next Marketing Campaign

Image
The wizardry of Virtual Reality (VR) and Augmented Reality (AR) have been making headlines across the world. From the stunning three-dimensional visuals that knock viewers off their “virtual roller coasters”, to the novelty function of our smartphones to incorporate animation into our live view to catch animated cartoon pets in the streets, these new technologies have been a godsend to gamers and a new frontier in the gaming and  video production Bangkok  industries, but they are more than that. Studies show that time and time again, they are actually the driving forces of the marketing and advertising sectors in the world right now and have been setting social media abuzz. But what are the differences between VR and AR and how can they be used to market products and amplify your brand awareness and impact among your target audience? VR is immersive.  Virtual Reality is essentially a simulated physical environment, usually viewed with a headset or in some cases even with smartphones an
Post a Comment
Read more

Virtual Production is the Next Big Thing in Marketing

Image
Virtual production has become the favorite buzzword among filmmakers around the world these days, but what does it really mean? It is said to be practised in the  video production Hong Kong  process for the largest blockbusters in Hollywood right now and animators and advertisers have been finding ways to incorporate them into their production and marketing strategies. It is high time for companies to jump onto this bandwagon that shakes up the VFX and film industries. Fundamental to a virtual production are three key features: 1.  First and foremost, a virtual production is all about collaboration.  Virtual production in essence is a real-time, multi-user VFX authoring and data tracking platform. This process allows filmmakers from different corners of the world to chime in and track everything from concept arts, assets to even camera movements. 2.  Second of all, it is used extensively to help filmmakers visualise complex shots with Computer Generated Imageries (CGI) and live-action
Post a Comment
Read more