How the Shutdowns Provide New Marketing Opportunities

With a major population of the world cooped up at homes, the world seems to come to a standstill. Nevertheless, the video production Hong Kong industries have found ways to overcome the logistic difficulties and with the help of advanced technologies for virtual production and remote monitoring systems, the shutdowns have in actuality provided more business and creative opportunities for filmmakers and marketers all over the world. 

There are two current trends that are actively shaping the marketing and advertising industry during the pandemic right now:

1. Online digital content is king. With movie theatres being closed down, the blockbuster power player is temporarily out of the game. But now, streaming services and digital content are what consumers are demanding to watch every day at home right now, advertisers are hopping onto this new trend fast which ultimately creates a new ecosystem with new filmmaking and marketing opportunities.

2. Smaller screens, smaller budgets. The marketing options have been winnowed down to the digital videos that could fit into people’s palms or laptops, or television programs that could be watched on phones and laptops anyway. This could benefit the brands and marketers who are looking to minimize their budgets and maximize their impact.

Once you make up your mind and decide to create some digital content to market your brand, you could find all of these very demanding, that is why you may need post production Sydney experts like Treacle to kickstart your marketing campaign. Treacle is an award-winning, full-service creative agency with animation studios in Hong Kong in Hong Kong, Bangkok and Sydney. Its businesses span across the Asia-Pacific region and further afield and it helps internationally recognisable brands and a few promising startups to reach their global audience. Home to dozens of animated short films and live-action movies, Treacle provides marketing services across the world. If you want to learn more about Treacle, you can visit https://www.treacle.media/.

Comments

Post a Comment

Popular posts from this blog

3 Steps to Kickstart a Profitable Virtual Summit

Image
Our lives have been consumed by video conferences and we have essentially outsourced major part of our lives to the virtual world ever since the lockdown. We host virtual happy hours with our friends and colleagues, we shop our clothes and groceries online, and most importantly, we learn basically everything, from cooking to media marketing, on the World Wide Web. With more video creators available in the virtual space and increasing  video production Bangkok  quality, more and more people are looking for tutorials online and it has become an increasingly lucrative opportunity for the experts in their own industries to kickstart online conferences and share their expertise with the world. Here are three steps for you to get a piece of this pie:  1.  Set up a website.  You will need a registration page or at least a Google form to have people register for the email list. 2.  Invite speakers.  Speaker outreach is a crucial part in hosting a profitable virtual summit. It could be a daun
Read more

3 Reasons Why Video is the Only Way to Grow Business

Image
Unless you are still distributing flyers around the block or texting your clients on a flip phone, you know that the future of marketing is video. And the video production hong kong is only getting better. If you are not marketing your business with videos today, you are lagging behind. Out. Old news. Obsolete. Worst of all, you are... boring. To get ahead in the world of business, video marketing is the most powerful way, if not the ONLY way, to get your point across AND increase your revenue in a matter of a few minutes. Or even seconds! It is all because-- 1. Customers today are impatient. We’ve all heard the phrase “short attention span”. Ask yourself, when have you ever sat through a lengthy infomercial on television? Or read a newsletter? You are now dealing with customers who routinely click on the “Skip Ad” button after 5 measly seconds, that’s why short, impactful videos are key for businesses to capitalize on people’s attention in order to make their brands st
Read more

How Holograms Work

Image
Invented in the 1940s by a Hungarian-British physicist Dennis Gabor, the art of holography has fascinated generations across the world because of its photorealistic applications in the entertainment and medical industries, but also because of its wide-ranging business opportunities it provides to the marketing sectors. From legendary celebrities hosting virtual concerts, to the illusions that are used for window displays in the retail industry, to the CEO holographic speeches and keynotes, to social media campaigns that have gone viral on the Internet, holography has emerged to become the favorite among advertisers. With increasing popularity and  video production Hong Kong  quality, it is high time to understand how this technology actually works. It is actually quite a simple and elegant science that produces vivid imagery, it originated from a technique that’s used in the theatre, amusement parks, television, museums, and concerts called Pepper’s Ghost. The optical illusion of Peppe
Read more