Posts

Showing posts from November, 2020

How Holograms Work

Image
Invented in the 1940s by a Hungarian-British physicist Dennis Gabor, the art of holography has fascinated generations across the world because of its photorealistic applications in the entertainment and medical industries, but also because of its wide-ranging business opportunities it provides to the marketing sectors. From legendary celebrities hosting virtual concerts, to the illusions that are used for window displays in the retail industry, to the CEO holographic speeches and keynotes, to social media campaigns that have gone viral on the Internet, holography has emerged to become the favorite among advertisers. With increasing popularity and  video production Hong Kong  quality, it is high time to understand how this technology actually works. It is actually quite a simple and elegant science that produces vivid imagery, it originated from a technique that’s used in the theatre, amusement parks, television, museums, and concerts called Pepper’s Ghost. The optical illusion of Peppe

3 Steps to Kickstart a Profitable Virtual Summit

Image
Our lives have been consumed by video conferences and we have essentially outsourced major part of our lives to the virtual world ever since the lockdown. We host virtual happy hours with our friends and colleagues, we shop our clothes and groceries online, and most importantly, we learn basically everything, from cooking to media marketing, on the World Wide Web. With more video creators available in the virtual space and increasing  video production Bangkok  quality, more and more people are looking for tutorials online and it has become an increasingly lucrative opportunity for the experts in their own industries to kickstart online conferences and share their expertise with the world. Here are three steps for you to get a piece of this pie:  1.  Set up a website.  You will need a registration page or at least a Google form to have people register for the email list. 2.  Invite speakers.  Speaker outreach is a crucial part in hosting a profitable virtual summit. It could be a daun

Three Steps to Market your own Business during Lockdown

Image
Even though most of us have adapted to a new normal and have essentially moved our offices to our bedrooms, business owners still struggle to manoeuvre out of their financial troubles. But thanks to the advent of the Internet and social media network, small to medium businesses can now promote their brands and reach their customers through the decentralized networking sites. You may be focusing on the traditional channels before, like flyers, newsletters, print media, and infomercials on television, but now you have a chance to increase your online presence and create a more diversified pool of potential customers.  Here are a few tips to online marketing during these unprecedented times: 1.  Firstly, set up your social media accounts.  Besides the most obvious social outlets like Facebook and Instagram, consider starting a Linkedin account to connect with like-minded individuals or sign up for a video-sharing platform to help customers visualize your product or services.  2.  Then, li

How the Shutdowns Provide New Marketing Opportunities

Image
With a major population of the world cooped up at homes, the world seems to come to a standstill. Nevertheless, the  video production Hong Kong  industries have found ways to overcome the logistic difficulties and with the help of advanced technologies for virtual production and remote monitoring systems, the shutdowns have in actuality provided more business and creative opportunities for filmmakers and marketers all over the world.  There are two current trends that are actively shaping the marketing and advertising industry during the pandemic right now: 1.  Online digital content is king.  With movie theatres being closed down, the blockbuster power player is temporarily out of the game. But now, streaming services and digital content are what consumers are demanding to watch every day at home right now, advertisers are hopping onto this new trend fast which ultimately creates a new ecosystem with new filmmaking and marketing opportunities. 2.  Smaller screens, smaller budgets.  Th