Invented in the 1940s by a Hungarian-British physicist Dennis Gabor, the art of holography has fascinated generations across the world because of its photorealistic applications in the entertainment and medical industries, but also because of its wide-ranging business opportunities it provides to the marketing sectors. From legendary celebrities hosting virtual concerts, to the illusions that are used for window displays in the retail industry, to the CEO holographic speeches and keynotes, to social media campaigns that have gone viral on the Internet, holography has emerged to become the favorite among advertisers. With increasing popularity and video production Hong Kong quality, it is high time to understand how this technology actually works. It is actually quite a simple and elegant science that produces vivid imagery, it originated from a technique that’s used in the theatre, amusement parks, television, museums, and concerts called Pepper’s Ghost.
The optical illusion of Pepper’s Ghost involves a few stages:
1. First, set up two rooms. A live performer or an object is placed in Room A and Room B will be the place where the audience views the performance.
2. Then, place a plate of plexiglass or as simple as a plastic film somewhere in Room B at an angle of 45 degree. The glass will then reflect the performance from Room A to Room B.
3. Holograms usually work in dark places, but some products on the market can work in bright environments as well. Usually when the lighting in Room A increases, the lights in Room B will be dimmed down to make the effect more pronounced, the reflection then becomes more visible and the illusion within the hidden Room A will appear to be floating in the air at Room B.
With this simple physics of Pepper’s Ghost, a hologram could then be recorded in custom projection media server software and specialized stretched films. Onsite installations will ensue to place the hologram system in the venues. Moreover, instead of live performances, computer-generated animations are actually more frequently used for projections in holography. But it could be quite daunting for businesses to understand how to create a hologram from scratch. Miirage, a brand-new holographic system developed by Treacle, could be the one that comes to your rescue. Equipped with an earth-shattering bass, 8k ultra-high resolution, scalable screens and a self-contained audio system, Miirage helps brands across the world to reach and win over their target customers with stunning animations. It also works in brightly lit environments, from convention venues, to display windows and shopping malls. With
animation studios in Hong Kong and businesses spanning across the Asia-Pacific region, Miirage and Treacle are founded by a group of
Post Production Bangkok specialists dedicated to promoting a wide array of brands. If you want to get more information about them, you can visit treacle.media.
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