Virtual Production is the Next Big Thing in Marketing

Virtual production has become the favorite buzzword among filmmakers around the world these days, but what does it really mean? It is said to be practised in the video production Hong Kong process for the largest blockbusters in Hollywood right now and animators and advertisers have been finding ways to incorporate them into their production and marketing strategies. It is high time for companies to jump onto this bandwagon that shakes up the VFX and film industries.

Fundamental to a virtual production are three key features:

1. First and foremost, a virtual production is all about collaboration. Virtual production in essence is a real-time, multi-user VFX authoring and data tracking platform. This process allows filmmakers from different corners of the world to chime in and track everything from concept arts, assets to even camera movements.

2. Second of all, it is used extensively to help filmmakers visualise complex shots with Computer Generated Imageries (CGI) and live-action shooting combined. With the advent of Virtual Reality (VR) and Augmented Reality (AR) technologies, filmmakers can see how a scene would unfold as the virtual or real subjects are captured on set. Virtual production is seen as the ultimate technological practice that brings the live-action shooting and production experience into the digital realm, it is especially helpful in a more connected and global, and also allows an around-the-clock production across time zones. 

3. Last but not least, it unleashes unlimited freedom and creativity for the filmmakers during pre and Post Production Sydney. Without a physical stage, filmmakers across departments and different locations can create and instantly review shots and assets in real-time. With advanced softwares for previs, postvis, techvis, VR, AR, motion capture, virtual cameras, simul-cams, and real-time rendering, virtual production is a game-changer for filmmakers and will soon be an industry standard. 

All of these may sound a bit challenging for companies who are just trying to promote their brands more efficiently. Treacle, a production company with animation studios in Hong Kong, Bangkok, and Sydney and businesses across the Asia-Pacific region, is dedicated to helping internationally recognised brands and a collection of promising up-and-comers to establish their presence in their industries, as well as winning over their target customers. If you want to learn more about the VFX team and virtual production process at Treacle, you can go to https://www.treacle.media/ for more information.

Comments

Post a Comment

Popular posts from this blog

3 Steps to Kickstart a Profitable Virtual Summit

Image
Our lives have been consumed by video conferences and we have essentially outsourced major part of our lives to the virtual world ever since the lockdown. We host virtual happy hours with our friends and colleagues, we shop our clothes and groceries online, and most importantly, we learn basically everything, from cooking to media marketing, on the World Wide Web. With more video creators available in the virtual space and increasing  video production Bangkok  quality, more and more people are looking for tutorials online and it has become an increasingly lucrative opportunity for the experts in their own industries to kickstart online conferences and share their expertise with the world. Here are three steps for you to get a piece of this pie:  1.  Set up a website.  You will need a registration page or at least a Google form to have people register for the email list. 2.  Invite speakers.  Speaker outreach is a crucial part in hosting a profitable virtual summit. It could be a daun
Read more

3 Reasons Why Video is the Only Way to Grow Business

Image
Unless you are still distributing flyers around the block or texting your clients on a flip phone, you know that the future of marketing is video. And the video production hong kong is only getting better. If you are not marketing your business with videos today, you are lagging behind. Out. Old news. Obsolete. Worst of all, you are... boring. To get ahead in the world of business, video marketing is the most powerful way, if not the ONLY way, to get your point across AND increase your revenue in a matter of a few minutes. Or even seconds! It is all because-- 1. Customers today are impatient. We’ve all heard the phrase “short attention span”. Ask yourself, when have you ever sat through a lengthy infomercial on television? Or read a newsletter? You are now dealing with customers who routinely click on the “Skip Ad” button after 5 measly seconds, that’s why short, impactful videos are key for businesses to capitalize on people’s attention in order to make their brands st
Read more

How the Shutdowns Provide New Marketing Opportunities

Image
With a major population of the world cooped up at homes, the world seems to come to a standstill. Nevertheless, the  video production Hong Kong  industries have found ways to overcome the logistic difficulties and with the help of advanced technologies for virtual production and remote monitoring systems, the shutdowns have in actuality provided more business and creative opportunities for filmmakers and marketers all over the world.  There are two current trends that are actively shaping the marketing and advertising industry during the pandemic right now: 1.  Online digital content is king.  With movie theatres being closed down, the blockbuster power player is temporarily out of the game. But now, streaming services and digital content are what consumers are demanding to watch every day at home right now, advertisers are hopping onto this new trend fast which ultimately creates a new ecosystem with new filmmaking and marketing opportunities. 2.  Smaller screens, smaller budgets.  Th
Read more