3 Ways to Brainstorm a Video Marketing Strategy

The term “creative” is being thrown around a lot in the marketing and advertising industries, the word is so prevalent nowadays it is actually a noun now. In actuality being creative is much harder than it looks, it is all rainbow and unicorns until you are about to think of an idea for a video marketing campaign or a commercial for your company. But where should you start?

Here are the few pointers to kickstart your brainstorming session:

1. Research, research, research! Know your brand, find the objective of the video, and target your audience! It may seem like a no-brainer to you but before you start writing, research about the commercials with a similar concept like yours, and surround yourselves with as much information as possible.

2. Get off your seats! We are living such a sedentary lifestyle, most office workers are very much confined to their workspace and more than 40% of the workers reportedly spent less than 30 minutes a day up on their feet at work. It is not healthy for your body, let alone your creative brain!

3. Bounce your ideas off your teammates. Form a mini focus group at your office to test out your ideas. If your colleagues do not find your ideas interesting, chances are the public will not find those all that good either. So put your heads together to find that million-dollar idea!


After you get your video idea, you still need someone to produce it. Now you need the professionals to come in and do the heavy lifting for you. Treacle, a production house founded by a group of Post Production Bangkok specialists, can certainly come to your rescue. With animation studios in Hong Kong, Bangkok, and Sydney and businesses across the Asia-Pacific region, this award-winning creative agency is home to dozens of animated characters and creative marketing campaigns, if you want to know more, you can visit https://www.treacle.media/

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