Treacle Creates Stunning 3D Broadcast Graphics for Virtual Conferences

Hong Kong: This year, Treacle, a production house with animation studios in Hong Kong, Sydney, and Bangkok and businesses across the Asia-Pacific region and further afield, achieves major success in creating 3D animated broadcast graphics for virtual conferences hosted by international companies like SAP, a German enterprise software company and Salesforce, the world-leading Customer Relationship Management (CRM) services.

At the core of broadcast graphics is the graphic design that has long been part of the media landscape, in which two dimensional text-based motion graphics has gradually evolved into three dimensional character animation. Nowadays, over at the news stations, anchors and newscasters are introduced with explosive “breaking news” graphics. Sportscasters also use the classic animated scoreboards to help football fans follow the matches. Meteorologists now talk in front of colorful weather forecasting graphics and some weather channels even go so far to incorporate mixed reality technologies for real-time immersive storytelling as well. Broadcast graphics are very much omnipresent in our media diet, especially during these unprecedented times, virtual conferences adopt these graphics in their multi-day education events on their online platforms for thousands of people to access and view their curated content. The Post Production Sydney specialists in Treacle helped these knowledge-sharing conventions construct the 3D animated lower-thirds, the presenters’ keynotes overlaid on top of their respective videos, as well as the animated transitions between scenes and sequences. These successful virtual summits include Salesforce Live: Asia, Salesforce Live: Australia and New Zealand, Salesforce Live: India, Salesforce Live for Financial Services, as well as SAP’s HRConnect 2020.

About Treacle: Treacle, a global creative agency founded by a group of passionate video production bangkok specialists, is dedicated to helping companies across the globe build their brands and win over their target customers with quality videos, effective online conferences, and smart marketing solutions. If you want to learn more on how to host online conferences for your company, you can visit treacle.media for more information.

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