Treacle

Hong Kong:  Treacle, a global creative agency with  animation studios in Hong Kong , Bangkok, and Sydney, has announced the production of a brand new, next-generation hologram system named Miirage, which is said to be able to work even in a brightly lit environment like the convention venues, shopping arcades, and even outdoor locations. With bass-heavy, earth shattering subwoofers, a self-contained audiovisual system, customisable branded case, and 8K full-resolution visual panels, this product could be filling the void for a scalable, cutting-edge hologram technology on the market. Advertisers and  Post Production Sydney  specialists have been eyeing this piece of easily accessible device for event launches, virtual celebrity performances, CEO remote keynotes, viral marketing campaigns, movie premieres, and fashion shows.  Miirage is applicable to a wide spectrum of entertainment, educational and corporate uses, here are some of the novelty uses and ideas that...

The wizardry of Virtual Reality (VR) and Augmented Reality (AR) have been making headlines across the world. From the stunning three-dimensional visuals that knock viewers off their “virtual roller coasters”, to the novelty function of our smartphones to incorporate animation into our live view to catch animated cartoon pets in the streets, these new technologies have been a godsend to gamers and a new frontier in the gaming and  video production Bangkok  industries, but they are more than that. Studies show that time and time again, they are actually the driving forces of the marketing and advertising sectors in the world right now and have been setting social media abuzz. But what are the differences between VR and AR and how can they be used to market products and amplify your brand awareness and impact among your target audience? VR is immersive.  Virtual Reality is essentially a simulated physical environment, usually viewed with a headset or in some cases even with ...

Virtual production has become the favorite buzzword among filmmakers around the world these days, but what does it really mean? It is said to be practised in the  video production Hong Kong  process for the largest blockbusters in Hollywood right now and animators and advertisers have been finding ways to incorporate them into their production and marketing strategies. It is high time for companies to jump onto this bandwagon that shakes up the VFX and film industries. Fundamental to a virtual production are three key features: 1.  First and foremost, a virtual production is all about collaboration.  Virtual production in essence is a real-time, multi-user VFX authoring and data tracking platform. This process allows filmmakers from different corners of the world to chime in and track everything from concept arts, assets to even camera movements. 2.  Second of all, it is used extensively to help filmmakers visualise complex shots with Computer Generated Imagerie...

Holography, as a photographic practice, is still very foreign to most ears, even though digital markets and creative strategists have been eyeing it as the most effective, next-generation marketing tool for the advertising and entertainment industries. You may have heard it from news about viral pranks with shockingly hyperrealistic imageries or pop stars being resurrected for a virtual concert in different places around the world. But there are way more real world and more practical applications with holographic imageries, and with increasing  video production Bangkok  quality and more affordable options on the market, hologram systems have emerged to become the favorite among advertisers and have been playing a bigger and more active role in the marketing business. Here are three of the best and most popular real world applications of hologram technology: Holograms have revolutionised retail marketing.  With some of the plug-and-play hologram systems on the market, they...

Hong Kong: This year, Treacle, a production house with animation studios in Hong Kong , Sydney, and Bangkok and businesses across the Asia-Pacific region and further afield, achieves major success in creating 3D animated broadcast graphics for virtual conferences hosted by international companies like SAP, a German enterprise software company and Salesforce, the world-leading Customer Relationship Management (CRM) services. At the core of broadcast graphics is the graphic design that has long been part of the media landscape, in which two dimensional text-based motion graphics has gradually evolved into three dimensional character animation. Nowadays, over at the news stations, anchors and newscasters are introduced with explosive “breaking news” graphics. Sportscasters also use the classic animated scoreboards to help football fans follow the matches. Meteorologists now talk in front of colorful weather forecasting graphics and some weather channels even go so far to inco...

The term “creative” is being thrown around a lot in the marketing and advertising industries, the word is so prevalent nowadays it is actually a noun now. In actuality being creative is much harder than it looks, it is all rainbow and unicorns until you are about to think of an idea for a video marketing campaign or a commercial for your company. But where should you start? Here are the few pointers to kickstart your brainstorming session: 1. Research, research, research! Know your brand, find the objective of the video, and target your audience! It may seem like a no-brainer to you but before you start writing, research about the commercials with a similar concept like yours, and surround yourselves with as much information as possible. 2. Get off your seats! We are living such a sedentary lifestyle, most office workers are very much confined to their workspace and more than 40% of the workers reportedly spent less than 30 minutes a day up on their feet at work. It is ...