Treacle

Invented in the 1940s by a Hungarian-British physicist Dennis Gabor, the art of holography has fascinated generations across the world because of its photorealistic applications in the entertainment and medical industries, but also because of its wide-ranging business opportunities it provides to the marketing sectors. From legendary celebrities hosting virtual concerts, to the illusions that are used for window displays in the retail industry, to the CEO holographic speeches and keynotes, to social media campaigns that have gone viral on the Internet, holography has emerged to become the favorite among advertisers. With increasing popularity and  video production Hong Kong  quality, it is high time to understand how this technology actually works. It is actually quite a simple and elegant science that produces vivid imagery, it originated from a technique that’s used in the theatre, amusement parks, television, museums, and concerts called Pepper’s Ghost. The optical illusion...

Our lives have been consumed by video conferences and we have essentially outsourced major part of our lives to the virtual world ever since the lockdown. We host virtual happy hours with our friends and colleagues, we shop our clothes and groceries online, and most importantly, we learn basically everything, from cooking to media marketing, on the World Wide Web. With more video creators available in the virtual space and increasing  video production Bangkok  quality, more and more people are looking for tutorials online and it has become an increasingly lucrative opportunity for the experts in their own industries to kickstart online conferences and share their expertise with the world. Here are three steps for you to get a piece of this pie:  1.  Set up a website.  You will need a registration page or at least a Google form to have people register for the email list. 2.  Invite speakers.  Speaker outreach is a crucial part in hosting a profitable ...

Even though most of us have adapted to a new normal and have essentially moved our offices to our bedrooms, business owners still struggle to manoeuvre out of their financial troubles. But thanks to the advent of the Internet and social media network, small to medium businesses can now promote their brands and reach their customers through the decentralized networking sites. You may be focusing on the traditional channels before, like flyers, newsletters, print media, and infomercials on television, but now you have a chance to increase your online presence and create a more diversified pool of potential customers.  Here are a few tips to online marketing during these unprecedented times: 1.  Firstly, set up your social media accounts.  Besides the most obvious social outlets like Facebook and Instagram, consider starting a Linkedin account to connect with like-minded individuals or sign up for a video-sharing platform to help customers visualize your product or services....

With a major population of the world cooped up at homes, the world seems to come to a standstill. Nevertheless, the  video production Hong Kong  industries have found ways to overcome the logistic difficulties and with the help of advanced technologies for virtual production and remote monitoring systems, the shutdowns have in actuality provided more business and creative opportunities for filmmakers and marketers all over the world.  There are two current trends that are actively shaping the marketing and advertising industry during the pandemic right now: 1.  Online digital content is king.  With movie theatres being closed down, the blockbuster power player is temporarily out of the game. But now, streaming services and digital content are what consumers are demanding to watch every day at home right now, advertisers are hopping onto this new trend fast which ultimately creates a new ecosystem with new filmmaking and marketing opportunities. 2.  Smaller ...

Hong Kong:  Treacle, a global creative agency with  animation studios in Hong Kong , Bangkok, and Sydney, has announced the production of a brand new, next-generation hologram system named Miirage, which is said to be able to work even in a brightly lit environment like the convention venues, shopping arcades, and even outdoor locations. With bass-heavy, earth shattering subwoofers, a self-contained audiovisual system, customisable branded case, and 8K full-resolution visual panels, this product could be filling the void for a scalable, cutting-edge hologram technology on the market. Advertisers and  Post Production Sydney  specialists have been eyeing this piece of easily accessible device for event launches, virtual celebrity performances, CEO remote keynotes, viral marketing campaigns, movie premieres, and fashion shows.  Miirage is applicable to a wide spectrum of entertainment, educational and corporate uses, here are some of the novelty uses and ideas that...

The wizardry of Virtual Reality (VR) and Augmented Reality (AR) have been making headlines across the world. From the stunning three-dimensional visuals that knock viewers off their “virtual roller coasters”, to the novelty function of our smartphones to incorporate animation into our live view to catch animated cartoon pets in the streets, these new technologies have been a godsend to gamers and a new frontier in the gaming and  video production Bangkok  industries, but they are more than that. Studies show that time and time again, they are actually the driving forces of the marketing and advertising sectors in the world right now and have been setting social media abuzz. But what are the differences between VR and AR and how can they be used to market products and amplify your brand awareness and impact among your target audience? VR is immersive.  Virtual Reality is essentially a simulated physical environment, usually viewed with a headset or in some cases even with ...

Virtual production has become the favorite buzzword among filmmakers around the world these days, but what does it really mean? It is said to be practised in the  video production Hong Kong  process for the largest blockbusters in Hollywood right now and animators and advertisers have been finding ways to incorporate them into their production and marketing strategies. It is high time for companies to jump onto this bandwagon that shakes up the VFX and film industries. Fundamental to a virtual production are three key features: 1.  First and foremost, a virtual production is all about collaboration.  Virtual production in essence is a real-time, multi-user VFX authoring and data tracking platform. This process allows filmmakers from different corners of the world to chime in and track everything from concept arts, assets to even camera movements. 2.  Second of all, it is used extensively to help filmmakers visualise complex shots with Computer Generated Imagerie...

Holography, as a photographic practice, is still very foreign to most ears, even though digital markets and creative strategists have been eyeing it as the most effective, next-generation marketing tool for the advertising and entertainment industries. You may have heard it from news about viral pranks with shockingly hyperrealistic imageries or pop stars being resurrected for a virtual concert in different places around the world. But there are way more real world and more practical applications with holographic imageries, and with increasing  video production Bangkok  quality and more affordable options on the market, hologram systems have emerged to become the favorite among advertisers and have been playing a bigger and more active role in the marketing business. Here are three of the best and most popular real world applications of hologram technology: Holograms have revolutionised retail marketing.  With some of the plug-and-play hologram systems on the market, they...

Hong Kong: This year, Treacle, a production house with animation studios in Hong Kong , Sydney, and Bangkok and businesses across the Asia-Pacific region and further afield, achieves major success in creating 3D animated broadcast graphics for virtual conferences hosted by international companies like SAP, a German enterprise software company and Salesforce, the world-leading Customer Relationship Management (CRM) services. At the core of broadcast graphics is the graphic design that has long been part of the media landscape, in which two dimensional text-based motion graphics has gradually evolved into three dimensional character animation. Nowadays, over at the news stations, anchors and newscasters are introduced with explosive “breaking news” graphics. Sportscasters also use the classic animated scoreboards to help football fans follow the matches. Meteorologists now talk in front of colorful weather forecasting graphics and some weather channels even go so far to inco...

The term “creative” is being thrown around a lot in the marketing and advertising industries, the word is so prevalent nowadays it is actually a noun now. In actuality being creative is much harder than it looks, it is all rainbow and unicorns until you are about to think of an idea for a video marketing campaign or a commercial for your company. But where should you start? Here are the few pointers to kickstart your brainstorming session: 1. Research, research, research! Know your brand, find the objective of the video, and target your audience! It may seem like a no-brainer to you but before you start writing, research about the commercials with a similar concept like yours, and surround yourselves with as much information as possible. 2. Get off your seats! We are living such a sedentary lifestyle, most office workers are very much confined to their workspace and more than 40% of the workers reportedly spent less than 30 minutes a day up on their feet at work. It is ...

Hong Kong: This year, Treacle, has announced the production of a hyperrealistic hologram system named Miirage. The video production agency Sydney , with businesses spanning across the Asia-Pacific region, is looking to introduce a never-before-seen virtual presenting platform that can provide holographic video content even in brightly lit environments such as shopping malls and convention venues. Miirage is said to fill the void in the market for photorealistic, audiovisual installations. Equipped with bass-heavy, self-contained audio system and immersive, high-resolution, visual panels that are uniquely scalable, this piece of cutting-edge, industry-leading technology aims to serve the advertising and marketing needs for brands to reach target customers through three-dimensional, visually stunning animations.  Miirage is applicable to a wide assortment of entertainment, educational and corporate uses: ● Event launches: Miirage is perfect for launch events of products and blockbust...

Hong Kong: The worldwide pandemic has continued to rage across borders, and each sector of the economy has been hard hit and a great number of workers have struggled to stay afloat during these unprecedented times. Yet a few companies have managed to find ways to overcome these seemingly insurmountable obstacles and come out on top in their industry, by catering to people and their needs during lockdown and looking for opportunities at the most creative corner in their business. Treacle, a multinational video production Hong Kong company, found success in online conferences when everyone is cooped up in their homes, by providing insights to people in sectors like financial services, cloud-based softwares and corporate solutions. This year, Treacle has been working for a wide range of international heavyweights on their annual online conferences. Companies like Salesforce, a top American cloud-based software that is widely acclaimed to be the number 1 Customer Relationship Management (...

Despite the omnipresence of social media platforms and increasing video production Bangkok quality, advertisements these days don’t really register with the general public, because customers are constantly bombarded with a mixed bag of forgettable ads, long-winded infomercials, and junk mails. As you might have noticed, we have reached a point of content saturation. Study shows that only 0.05 percent of people will choose to click on a specific ad link and the proliferation of ad-blockers have just exacerbated the situation. This is why attention itself has become a scarce commodity in this day and age, and hyperrealistic hologram systems have emerged to be the favorite amongst advertisers and gradually taken over the marketing business. There are three major reasons.  1. Holograms are perfect for social media. With three-dimensional animated characters and realistic displays of celebrities, people will take pictures and videos and upload them to social media which in turn will b...

Advertisements oftentimes give us the impression of an overly optimistic video paired with unremarkable, elevator music tracks, if not a downright, complete bore. But time and time again, we are proven wrong when a clever advert goes viral on streaming services and pops up on our phones. They are on our social media newsfeed, news reports and messages from our friends and families. The thing is, they are just so “shareable”. Irresistibly shareable. But how on earth can we think of a video idea that can master the language of social media? With a quality video production Hong Kong and a fantastic script, you can find your brand on the news headlines in no time.  Here are three engaging ideas to help you brainstorm your next hit video: 1. Animated explainers. Brand messages could be very abstract and complex for the general audience. Animation can break down your messages into digestible, entertaining bits to help customers understand what you are actually selling to the world. 2. V...

With the booming popularity of social media and online streaming services, it is clear that video marketing has emerged as the ultimate winner for companies to build their brand recognition around the world. It is affordable, it is fast and extremely effective. But what’s next? Where to start? How do you formulate a successful video marketing strategy and build an impactful campaign when you don’t know a thing about video production Bangkok ? A good advertisement online is not just a five, ten seconds of Instagram Story or a Tiktok dance challenge shot on your mobile devices, it in actuality requires rigorous planning and disciplined production schedule to carry out a quality video campaign. Fundamental to a video production process are three steps: 1. First and foremost, pre-production is key to a successful video. The legendary film director Alfred Hitchcock famously quipped: “To make a great film you need three things - the script, the script and the script.” During the pre-producti...

If there is one thing we can learn from 2020, it is the fact that you can almost learn everything online. Even when people are not allowed to travel, ideas travel. Far. And fast. And to every corner of the world. Thanks to the advent of the internet and the increasing video production Hong Kong quality, people can attend online classes and host online study groups and now, a popular kind of knowledge-sharing events is all the rage around the world. They are the virtual summits.   In case you missed it, virtual summits are collaborative, online events where millions of people every year from all walks of life attend online conferences through streaming services and a wide spectrum of online platforms. They usually feature an eclectic assortment of expert interviews which typically focus on one specific area or a niche area of content, such as Financial Services and Customer Relationship Management (CRM). It has never been easier to host conferences for companies, and they are extre...

When we think of animation, we always think of cartoons or the big silver screens; and when it comes to advertisements or marketing campaigns, we only think of celebrities or some spokespersons standing in front of cameras selling us products. But have you ever thought of a hybrid strategy to market your product through animation? Animated content is very much in demand these days, because with effective messaging, short delivery time and quality video production bangkok , it can easily increase your online sales in no time. Treacle, a production house whose business spans across the Asia-Pacific region, creates fun, impactful animated advertisements for global companies and its style of animation with clear messages and creative ideas emerges a winner for companies around the world to rack up their revenues online. 1. It’s pandemic-proof. In 2020, a lot of industries and people’s livelihoods have been bruised by this pandemic, but contrary to others’ belief, the video pro...

You had a great idea and you have created a stunning video that you are sure is going to get views on the Internet. Now, what’s next? You know there’s still something missing, something that could elevate your product to the next level. This is where Post Production Sydney companies like Treacle come in and give it a final touch. But what is post production? You may ask. Post production is the final stage of video production agency sydney , it is generally defined as everything that comes after when the shooting is complete. After developing your concept and planning the video shoot during the pre-production stage, and shooting it on set or on location afterwards, you have now arrived at the stage where the “movie magic” happens. Post production specialists usually follow a rigorous workflow by applying a wide range of video editing operations to your footage before the video is signed, sealed and delivered to the general public. This process can take a few weeks to a few m...

Hong Kong: This year, Treacle, a video production hong kong company with business spanning across the Asia-Pacific region, announces its development of a hyperrealistic hologram system titled “Miirage”, which will be used as a virtual presenting platform for various marketing endeavors, such as event launches, fashion shows, celebrity performances, virtual exhibits, installations, seasonal celebrations, retail, holographic speeches, movie launches and viral marketing campaigns. The holographic system is said to be exceptionally photorealistic and this state-of-the-art technology can serve as an audiovisual installation for companies to gain traction with its stunning visuals, enveloping audio system and bass-heavy subwoofers. Here are the other unique selling propositions of this next-generation technology: ● Complete self-contained audio visual system ● Works well in brightly lit environments ● Scalable (1,2,3,4+ screen systems) ● Customisable for brands ● Affordable ...

Marketing seems to be easier and more accessible to everyone than ever. Every smart phone-toting person can now claim to be a self-marketing or personal branding guru, and the best of them are crowned with the glorified title of “influencers”. We are now living in the golden age of self-promotion, but how could companies, not quirky Internet personalities, take advantage of the advent of social media to promote themselves as a unique, yet very much relatable brand? Treacle, an award-winning video production agency sydney company whose business spans across southeast Asia, has that figured out. Here are three major principles from the Treacle philosophy: 1. Video is marketing gold. Over the past few years, video marketing has gradually taken over all the other different kinds of traditional advertising channels. Among all the other media channels, from the flagging print media to radio and billboards, video easily reigns supreme. Forrester Research estimates that one minut...